Last month I attended the Agile2012 Conference, where the core themes were Agile Organization Transformation and thoughts challenging the effectiveness of the currently defined Product Owner role.
Agile Organization Transformation
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We are failing at agile adoption 3 out of 5 times - Sahota
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Do you have a deliberate plan on how you are going to change the organizational culture? - Sahota
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The only thing of real importance that leader sod is to create and manage culture - Edgar Schein
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Culture = how do we do things around here to succeed - Sahota
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Read more: The Reengineering Alternative: A Plan for Making Your Current Culture Wor k by William E. Schneider

- Lots of talk about Being Agile vs. Doing Agile
Doing - Process, Tools, Instructions, Ceremonies
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Being - Values, team reaction, understanding, adaptability, leadership everywhere, failure is ok
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Wait until there is friction before you define new roles or processes
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Navy seals have teams of 4 and some argue for 5, but everyone agrees 6+ is too much as it creates to much communication overhead
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Bad interactions pack 5x the wallop of good interactions
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Bad is stronger than good. Bad behavior is stronger, longer-lasting, more contagious and more difficult to stop than good
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Spiral Dynamics was an interesting tool to use when trying to measure team maturity
Product Owner Role Change?
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Most companies are drowning in a sea of opportunity - Rubin
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Interesting dimensions that affect what type of PO and process work - Patton
Are your users internal or external?
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Do your users have control over the use of your product?
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Velocity isn't a measure of value. The outcome is where we need to measure if we are delivering value. Are we changing the world? - Patton
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Found a Jeff Patton presentation where he talked about the Underpants gnomes. He is now one of my new favorite thought leaders.
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What if the PO role was defined as a servant to the team to help facilitate bringing the customer perspective closer to the team? - Patton
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MVPe = minimal viable product experiment. Smallest viable experiment to validate a product hypothesis - Patton
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We need to be focused on learning about outcomes - Patton
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David Hussman
The product backlog is too much about delivery and not discovery
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The Product Owner is structured as a singular failure which needs to be distributed
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We need a group of people speaking with one voice
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Stories often miss the real value
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Focus on User-centered user experiences over user stories and product backlog
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Once you are not bad at delivering, then you need to start focusing on delivering the right thing
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Discovering through mapping
Name the goal
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List a few examples (simple complex)
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Walk a day in the life of each activity
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Back up and resell the experience
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The problem is that documentation isn't read. It doesn't allow us to get interaction and discovery
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Can everyone on the team tell the story?
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Leave the map whole. The map gets you discovery and then you create the delivery stories underneath which may duplicate.
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Story maps show examples
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Examples are a type of test
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Story maps can drive testing
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A test would be one scenario of a path through the story map
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Story maps foster product thinking, product learning (MVP) thin sliced product discovery
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Pragmatic bookshelf Videos $50 for 6 hours of content
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When you are unclear, say " can you give me an example?"
Misc.
- Played a great game where you start a story and each person in the circle adds to it
1st round you start your statement with "yes, but"
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2nd round - "yes, and"
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3rd round - "yes, and because of that"
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Try it and see which one takes the team into a very negative place and which one creates a much more positive and constructive discussion
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High trust companies outperform low trust companies by 300% - Pixton
References:
- When you're Agile you get Lean by Charlie Rudd



