Agile coaches are subject matter experts in Agile principles and practices and they apply their knowledge towards guiding struggling individuals, teams, and organizations. They are called when teams and organizations begin their Agile transformation, or if they when teams start and see realize that the road to high-performance may be rockier than expected. In both settings, the mission for the Agile coach is clear: help make the people, teams, and organizations they’re working with better by unlocking their potential.
Hmmmm….a little nebulous?
What “better” means is different for every organization. Organizations embark upon an Agile adoption because of concrete goals they hope to achieve: faster time to market, improved quality, or happier customers. At the beginning of each engagement, the coach will work with stakeholder to define success and how it will be measured.