A lot has happened since my last Agile marketing post about revamping the editorial calendar. For one thing, I still use my editorial calendar, but it’s become a brainstorm repository instead of an organizational tool. Also, I now have another person on my marketing team which has been a tremendous help and immense relief as we’ve been really busy with conferences, white papers, blog posts, and started the arduous process of updating the website in addition to creating physical marketing collateral.
It is a lot to manage for a two-person team so I started to look for ways to become more effective with time and bandwidth. I have a backlog and a Kanban board to visualize the work, a good first step. Now, how do I discuss what’s involved with my team and stakeholders. Specifically…
- How do I have meaningful conversations about scope with my team?
- How do I show productivity in a way that’s meaningful to stakeholders*?
- How do I use data to discuss and prioritize with stakeholders?
I know story points are used in development to estimate work. Can it work for marketing?